The term ‘personal branding’ sounds wonderful to the ears because building a personal brand means gaining trust, increasing perceived value and looking 100% authentic. But if you’re anything like me, you may find the idea of personal branding a bit overwhelming.That is not to say personal branding is less important. What I mean to say is that most people kind of get stuck when it comes to building their personal brand or online reputation – just as I do. Fine-tuning and improving your personal brand doesn’t have to be complicated – particularly if you are prepared to use social media to your benefits.Here are five simple tips that you can use to take your personal brand to the next level – without investing lots of money or time.

5 Social Media Tips