There is robust evidence on social marketing to promote the use of condoms, family planning, and nutrition supplements for pregnant women and children.• Key evidence gaps limit the assessment of the effectiveness of social marketing for other health interventions, such as tuberculosis case-finding, safe abortion, and immunization.• Interventions addressing specific social marketing benchmark criteria — audience insight, exchange, competition, method mix, and audience segmentation — are more likely to achieve positive results.• Strengthening the quality of evidence on social marketing will require investment in more rigorous evaluations.Social Marketing information EXPLORE OUR FINDINGS:Download the infographic on The Social Marketing Evidence Base
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Marketing is the basic necessity of business owners in the present age. They have to use different marketing tools and techniques to ensure that they rank higher in comparison to their competitors. However, when it comes to increasing conversion rates, most people fail. The reason is that they are not using the right marketing strategy. Affiliate marketing is very important to increase conversion rates and here are some of the reasons why.More visitorsFirst, online business owners require visitors. Many find it hard to attract visitors to their website. Affiliate marketing provides a better way of attracting customers. When the readers of your affiliate marketer read an interesting review or article about your products, they will find it hard to resist clicking on the links provided. This way, your page views will increase, which will increase the chances of most of the visitors converting into customers. However, you have to make sure that your website is interactive.
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