Online Marketing Can Benefit Your Organization. Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms results in “advertising online or on the web.” There’s no disputing that it is an useful tool when it comes to bringing entrepreneurs and customers together. However, as an organization owner, while you may be wondering whether or not it is truly worth the expense. Online Marketing is most effective. The sole intent behind successful internet advertising and marketing is to apply a campaign method at the lowest possible cost and risk.