There is robust evidence on social marketing to promote the use of condoms, family planning, and nutrition supplements for pregnant women and children.• Key evidence gaps limit the assessment of the effectiveness of social marketing for other health interventions, such as tuberculosis case-finding, safe abortion, and immunization.• Interventions addressing specific social marketing benchmark criteria — audience insight, exchange, competition, method mix, and audience segmentation — are more likely to achieve positive results.• Strengthening the quality of evidence on social marketing will require investment in more rigorous evaluations.Social Marketing information EXPLORE OUR FINDINGS:Download the infographic on The Social Marketing Evidence Base

Social Marketing Evidence